For those who get the reference
Small embroidery. Heavy cotton. Big references.
Small embroidered references to anime, games and film – on heavyweight T-shirts, hoodies and more.
30-day guarantee
Arrives faulty? A new one or your money back
Tracked shipping
UK, EU & US
14-day returns
No questions asked
Secure checkout
Card, Apple Pay & Google Pay
New drop
Quality, in numbers
Fabric weight
240g/m²
Heavy cotton that keeps its shape, wash after wash
Embroidery
≈4cm
Subtle, and exactly where it belongs
Guarantee
30
days to report a fault: a new one or your money back
Subtle, not a costume
A well-placed reference beats a character splashed across your chest. Wear it to the office and to the con.
Made to last
Heavyweight cotton that keeps its shape, colourfast thread and inks that won't crack in the wash.
Made to order
Each piece is made when you order it – never mass-produced, never left sitting in a warehouse.
Pick your world
2 pieces −10%3+ −15%
More pieces, better price
- Mix designs, sizes and garments
- One shipping fee per order, not per item
Discount applied automatically in your bag.
What's hinted at says more than what's shouted.
Ugen comes from 幽玄 (yūgen): the profound beauty of what is never fully shown.
Before you choose
Which size should I pick?
They're oversized with a dropped shoulder: take your usual size for a relaxed look, or one size down for a classic fit. Every product page lists the measurements in cm.
How long does delivery take?
It's made to order in 2–3 days. When it ships, we email you the tracking number.
What if it arrives faulty?
Email us within 30 days with a photo: we'll send a new one or refund you, with no need to send it back.
How do I wash it?
Inside out, cold, no tumble dryer. Iron on the reverse, never over the embroidery.
The next drop, before anyone else
We only email when a new design lands. First to know, first to choose.